Recent Changes to Penthouse Magazine
Penthouse magazine was reformatted in 2005 to broaden its circulation and attract a wider and younger audience of adult males. The new and improved Penthouse now competes with other popular men's lifestyle publications—a magazine they don't have to hide from their wives and girlfriends. Penthouse can be found in nearly every bookstore and newsstand.

• Pictorials – Our pictorials are softer and more glamorous. While we still publish a mature magazine, the content is now more in-line with those of other acceptable men's magazines on the newsstands.
  
  
• Editorial – Our editorial content is more reflective of the tastes of our readers and target audience—men aged 18 to 34 with a high-median income. We have expanded our popular sections to include greater coverage of sports, video games, music, fashion, spirits and automotive, and we added new editorial staff with well-known and talented writers.
  
  
• Style – We have introduced a contemporary style to the magazine, bringing in a hipper graphical element to the publication.
  
  
• Circulation – We have put in place promotional efforts that will significantly increase our visibility and circulation to levels that will make all our advertisers smile.